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Proof over promise
How organisations with complex digital experiences reduced contact volume and improved customer satisfaction with moreIQ.


How ABP Consultancy built a conversational-first website to prove AI in action
ABP Consultancy had a problem familiar to many professional services firms: a website built around static pages and long-form content that couldn't keep pace with the complexity of their work. As an automation consultancy, that gap between capability and digital experience wasn't just a missed opportunity; it was a credibility problem. The solution was Agility, an AI-powered digital agent that became the face of the ABP website and the starting point for every client conversa
Jun 293 min read


Creating scalable, high quality customer service with AI
GoFibre is a fast-growing fibre broadband provider operating in a market where customer expectations are high and patience for poor service is low. Rapid growth is a good problem to have until it starts putting pressure on your customer service operation. With contact volumes rising in line with its customer base, GoFibre needed a way to manage demand, protect its hard-earned NPS and TrustPilot scores, and keep cost to serve under control, without hiring at the same rate it w
Jun 253 min read


Creating faster, smarter customer experiences with AI
Flutter is one of the world's largest sports betting and gaming companies, handling millions of customer interactions every year across a complex digital operation. With high contact volumes, intricate service processes, and agents navigating multiple systems simultaneously, the pressure to deliver faster, more effective customer support was significant. The challenge wasn't just managing demand, it was resolving it. The Challenge Large volumes of daily customer contacts Flut
Jun 252 min read
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