Find the hidden friction costing your support team thousands

Your CSAT scores look fine. Your NPS is stable. But beneath those metrics, your website is quietly creating avoidable work for your support team.

Customers hit dead ends, get stuck in self-service, and abandon journeys, all of which funnel them straight to support teams. The real cost isn't visible in surveys. It's visible in your contact volumes and your team's burnout.

This checklist shows you exactly where that friction lives and what to fix first.

Inside, You Will Discover

The 5 friction points driving most avoidable demand. A clear breakdown of where customers get stuck and why it matters
A simple 1-5 scoring framework. Audit your own website in minutes and see where you rank
What does good look like? Real before/after examples showing how fixed experiences change outcomes
The impact you can expect. When these friction points are resolved, what changes for your team and your customers
Your starting point. Where to focus first for the fastest ROI